Quality assurance used to be about functionality. But as digital platforms take the place of traditional applications, the entire approach of QA is changing. How can organizations redesign their QA for success in digital?
Measuring the user experience
Agile players who reach out to customers through digital channels, and leverage AI and robotics to innovate at speed (and scale), already use customer experience as a core driver for quality perception. With the growth in omnichannel brand experiences, organizations need new QA not so much to measure the quality of a product, but more to measure how well they are actually delivering on their targeted customer experience. Is your messaging consistent? Are your services accessible across multiple touchpoints and platforms? Innovative strategies for QA use the power of digital to capture valuable insights. User experience QA can be crowdsourced, and the resulting data analysis helps to create a true 360° view. Risk exposure also plays a greater role: QA has to embrace the wider landscape of security testing for increasingly connected products, services and platforms.
Digital transformation is transforming QA
You’ll also have to engage with quality assurance around technology change, with ways to QA new IoT solutions using robotics and sensors, or testing solutions for big-data applications to verify speed and variety of data capture. As cloud becomes the de-facto infrastructure standard, you’ll have to first decide which attributes matter in cloud migration, and second, how to verify that they are being delivered.
Cognizant QA for the digital age
At Cognizant Quality Engineering & Assurance (QE&A), we are assuring quality in the digital age with QA Hub™, an ecosystem approach that combines deep industry expertise with QA intellectual property and innovation. The approach seems to be hitting the mark: Cognizant was named a leader in Gartner’s 2018 Magic Quadrant for Application Testing Services, topping the Gartner rankings on several subcategories.
It’s an exciting field – and with a fresh take on QA, you gain quality and speed to promote faster business and technology change, as well as a better customer experience.