Sandra Kaspar

Author
Sandra Kaspar
Marketing Director Cognizant Switzerland

Generation Z: a critical take on the Internet

Anyone who thinks young people uncritically embrace everything the Internet has to offer, and are willing to sacrifice privacy for the… Read More

Sandra Kaspar
 | 

24. June 2019
In: Consulting, Digital Business

21 Marketing Jobs of the Future

No marketeer worth his or her salt would today overlook the power of digital to connect brands with consumers, build reputation,… Read More

Sandra Kaspar
 | 

16. May 2019
In: Digital Business

Smarketing in style

There’s no longer room for a Great Divide between sales and marketing. Integration delivers proven benefits – up to 20% more… Read More

Sandra Kaspar
 | 

29. April 2019
In: Digital Business

Getting the right work done: Cognizant at WORLDWEBFORUM

If work is the foundation of modern society, what happens when that foundation changes beyond measure? Digital technology has turned the… Read More

Sandra Kaspar
 | 

10. January 2019
In: Digital Business

New year, new authenticity?

It’s the season for New Year’s Resolutions. Apart from the usual join-a-gym, run-a-marathon, learn-a-language intentions, many people see January as the… Read More

Sandra Kaspar
 | 

7. January 2019
In: Digital Business, Digital Operations, Digital System

Season’s Greetings from Cognizant

One of the real joys this holiday season is the opportunity to say thank you and wish you the very best… Read More

Sandra Kaspar
 | 

20. December 2018
In: Digital Business, Digital Operations, Digital System

Cognizant nominated for the digital economy award

Every year, the Digital Economy Awards honor digital excellence in the Swiss economy. Cognizant is delighted and proud to be one of… Read More

Sandra Kaspar
 | 

24. October 2018
In: Digital Business

Cognizant ranked fourth largest digital agency in UK

Cognizant Interactive has been named one of the leading digital agencies in the United Kingdom for 2018. This is Cognizant Interactive’s… Read More

Sandra Kaspar
 | 

23. October 2018
In: Digital Business

Three digital changes heading the way of insurers in Switzerland

The days of traditional fixed-term insurance policies (and traditional providers) could be numbered. By leveraging digital technologies, newcomers to the Swiss… Read More

Sandra Kaspar
 | 

17. October 2018
In: Digital Business

AI: moving into action with real-life cases

If Artificial Intelligence is such a game-changer, transforming our jobs and businesses, our ways of engaging with customers and forecasting trends,… Read More

Sandra Kaspar
 | 

10. August 2018
In: Digital Business

Cognizant Recognized as Market Leader in IoT Services

Cognizant has been recognized as a market leader in Internet of Things (IoT) services by Information Services Group (ISG), a leading… Read More

Sandra Kaspar
 | 

18. May 2018
In: Digital Business

7 Habits of Unsuccessful Digital Transformations

What’s preventing your digital success? Here are seven of the most common obstacles we’ve seen across industries and geographies. We’ve previously… Read More

Sandra Kaspar
 | 

14. May 2018
In: Digital Business

The Forces Reshaping Our Work Culture

The Nordics CIO Executive Summit, organized by the Gartner company Evanta, recently took place in Stockholm. One of the speakers was… Read More

Sandra Kaspar
 | 

10. May 2018
In: Digital Business

These Are the Jobs of the Future

What work will be left for people when machines are cheaper, faster and smarter than we are? Cognizant now proposes a list… Read More

Sandra Kaspar
 | 

8. May 2018
In: Digital Business

RPA in Banking: Here Is Where It’s Most Beneficial

Robotic process automation (RPA) is helping banks engage customers in real time, increase efficiency and productivity, and tap into the benefits… Read More

Sandra Kaspar
 | 

8. May 2018
In: Digital Business

A Four-Step Approach to Going Digital

Many enterprises scramble to kick-start their digital initiatives, primarily due to a lack of clarity when selecting the right tools, associated… Read More

Sandra Kaspar
 | 

2. May 2018
In: Digital Business
AI-concerns

5 Concerns About the State of AI

AI is helping organizations to create experiences that are more human and contextual. With breakthroughs, however, come anxieties and hurdles. A new… Read More

Sandra Kaspar
 | 

26. April 2018
In: Digital Business

White Paper: How 14 Companies Across Industries Apply IoT at Scale

What does a company need to do to succeed with IoT initiatives? In this white paper, 14 companies are demonstrating the… Read More

Sandra Kaspar
 | 

24. April 2018
In: Digital Business