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Digital twins: a double date with productivity

Organizations everywhere are embracing the reality of digital transformation, gathering data from myriad sensors in factories and on logistics chains, and… Read More

Andreas Griesser

Andreas Griesser

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11. June 2019
In: Digital Business

Retail: from point of sale to point of experience

Digital transformation has lowered the barriers to entry into the retail market, with bricks-and-mortar stores increasingly struggling. Switzerland, as yet, has… Read More

Thomas Weber

Thomas Weber

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7. June 2019
In: Digital Business

Rebooting retail: why the experience mindset is the new retail therapy

Digital transformation has hit traditional retailers hard. Walk through the high street of virtually any town, and you’ll see shuttered premises… Read More

Thomas Weber

Thomas Weber

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4. June 2019
In: Digital Business

Banking: three must-haves for CRM

Just as retail has shifted from physical high-street stores to omni-channel experiences, so too has banking. As customers adopt payment apps,… Read More

Daniel Vuilleumier

Daniel Vuilleumier

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30. May 2019
In: Digital Operations

Decisions, decisions? Ask the robot

Since behavioural economics arrived on the scene, demonstrating that people are likely to consult gut feeling as well as hard facts… Read More

Simon Erdmann

Simon Erdmann

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30. May 2019
In: Digital Business

21 Marketing Jobs of the Future

No marketeer worth his or her salt would today overlook the power of digital to connect brands with consumers, build reputation,… Read More

Sandra Kaspar

Sandra Kaspar

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16. May 2019
In: Digital Business
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